How to Cite
Downloads
Métricas Alternativas
Dimensions
Abstract
The aim of this article is to propose an original synthesis of the correspondences between taste and other sensory modalities. For this, the authors present the concept of multisensory integration, understood as a process of correspondences and unity assumption, both facilitated by semantic congruence. Several studies that have investigated the taste/flavour perception and its correspondences are described. The main results found that specific sound parameters can modify the taste experience by adding significant pleasure to the consumer’s eating and drinking experience. However, it is important to highlight the relevance of ecological validity in intermodal studies. The authors present several lines for future research. © 2018. Acad. Colomb. Cienc. Ex. Fis. Nat.References
Areni, C. S., Kim, D. (1993). The influence of background music on shopping behaviour: classical versus top-forty music in a wine store. Advances in Consumer Research. 20: 336-340.
Bedford, F. (2001). Towards a general law of numerical/object identity. Current Psychology of Cognition. 20: 113-176.
Chen, L., Vroomen, J. (2013). Intersensory binding across space and time: a tutorial review. Attention, Perception and Psychophysics. 75 (5): 790. Disponible en http://dx.doi.org/10.3758/s13414-013-0475-4
Chen, Y. -C., Spence, C. (2010). When hearing the bark helps to identify the dog: Semantically-congruent sounds modulate the identification of masked pictures. Cognition. 114 (3): 389-404. Disponible en: http://dx.doi.org/10.1016/j.cognition.2009.10.012
Chen, Y. -C., Spence, C. (2017). Assessing the role of the ‘unity assumption’ on multisensory integration: A review. Frontiers in Psychology, 8. Disponible en: http://dx.doi.org/10.3389/fpsyg.2017.00445
Crisinel, A. S., Spence, C. (2009). Implicit association between basic tastes and pitch. Neuroscience letters. 464 (1): 39-42. Disponible en: http://dx.doi.org/10.1016/j.neulet.2009.08.016
Crisinel, A. S., Cosser, S., King, S., Jones, R., Petrie, J., Spence, C. (2012). A bittersweet symphony: Systematically modulating the taste of food by changing the sonic properties of the soundtrack playing in the background. Food Quality and Preference. 24 (1): 201-204. Disponible en: http://dx.doi.org/10.1016/j.foodqual.2011.08.009
Deroy, O., Spence, C. (2016). Crossmodal correspondences: four challenges. Multisensory research. 29 (1-3): 29-48. Disponible en: http://dx.doi.org/10.1163/22134808-00002488
Kantono, K., Hamid, N., Shepherd, D., Yoo, M. J., Grazioli, G., Carr, B. T. (2016). Listening to music can influence hedonic and sensory perceptions of gelati. Appetite. 100:244-255. Disponible en: http://dx.doi.org/10.1016/j.appet.2016.02.143
Köhler, W. (1929). Gestalt Psychology. New York, Estados Unidos: Liveright.
Lunardo, R., Livat, F. (2016). Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions. International Journal of Entrepreneurship and Small Business. 29 (4): 528-541. Disponible en: http://dx.doi.org/10.1504/IJESB.2016.10000516
Matusz, P. J., Wallace, M. T., Murray, M. M. (2017). A multisensory perspective on object memory. Neuropsychologia. 105: 243. Disponible en: http://dx.doi.org/10.1016/j.neuropsychologia.2017.04.008
Mesz, B., Trevisan, M. A., Sigman, M. (2011). The taste of music. Perception. 40 (2): 209-219. Disponible en: http://dx.doi.org/10.1068/p6801
Milliman, R.E. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research. 13 (2): 286-289. Disponible en: http://dx.doi.org/10.1086209068
Moskowitz, H. R., Kluter, R. A., Westerling, J., Jacobs, H. L. (1974). Sugar sweetness and pleasantness: evidence for different psychological laws. Science. 184 (4136): 583-585. Disponible en: http://dx.doi.org/10.1126/science.184.
583
North, A. C., Hargreaves D. J., McKerndrick, J. (1999). The influence of in-store music on wine selections. Journal of Applied Psychology. 84 (2): 271-276. Disponible en: http://dx.doi.org/10.1037/0021-9010.84.2.271
North, A. C., Shilcock, A., Hargreaves, D. J. (2003). The effect of musical style on restaurant customers’ spending. Environment and behavior. 35 (5): 712-718. Disponible en: http://dx.doi.org/10.1177/0013916503254749.
Parise, C.V., Spence, C. (2009). When birds of a feather flock together: synesthetic correspondences modulate audiovisual integration in non-synesthetes. PloS ONE. 4:e5664. Disponible en: http://dx.doi.org/10.1371/journal.pone.0005664
Razumiejczyk, E., Macbeth, G., Leibovich de Figueroa, N. (2013). Interferencia entre el procesamiento de estímulos gustativos y estímulos visuales lingüísticos incompletos en la memoria operativa. Revista Latinoamericana de Psicología. 45: 231-239
Razumiejczyk, E., Macbeth, G., Marmolejo-Ramos, F., Noguchi, K. (2015). Crossmodal integration between visual linguistic information and flavour perception. Appetite. 91: 76-82. Disponible en: http://dx.doi.org/10.1016/j.appet.2015.03.035
Razumiejczyk, E., Pereyra Girardi, C., Crivello, M. C., Fioramonti, M., Macbeth, G., Marmolejo Ramos, F. (2017). Crossmodal interference between language and flavour. Revista Latinoamericana de Psicología. 49 (2):91-101. Disponible en:http://dx.doi.org/10.1016/j.rlp.2016.01.002
Reinoso Carvalho, F. R., Velasco, C., van Ee, R., Leboeuf, Y., Spence, C. (2016a). Music influences hedonic and taste ratings in beer. Frontiers in psychology, 7. Disponible en:http://dx.doi.org/10.3389/fpsyg.2016.00636
Reinoso Carvalho, F. R., Wang, Q. J., Van Ee, R., Spence, C. (2016) b. The influence of soundscapes on the perception and evaluation of beers. Food Quality and Preference. 52:32-41. Disponible en: http://dx.doi.org/10.1016/j.foodqual.2016.03.009
Sapir, E. (1929). A study in phonetic symbolism. Journal of Experimental Psychology. 12 (3): 225. Disponible en: http://dx.doi.org/10.1037/h0070931
Seo, H. S., Hummel, T. (2011). Auditory-olfactory integration: Congruent or pleasant sounds amplify odour pleasantness. Chemical Senses. 36 (3): 301-309. Disponible en: http://dx.doi.org/10.1093/chemse/bjq129
Spence, C. (2011). Crossmodal correspondences: A tutorial review. Attention, Perception, & Psychophysics. 73 (4):971-995. Disponible en: http://dx.doi.org/10.3758/s13414-010-0073-7
Spence, C. (2013). Just how important is spatial coincidence to multisensory integration? Evaluating the spatial rule. Annals of the New York Academy of Sciences. 1296 (1): 31-49. Disponible en: http://dx.doi.org/10.1111/nyas.12121
Spence, C. (2015). Multisensory flavor perception. Cell. 161 (1): 24-35. Disponible en: http://dx.doi.org/10.1016/j.cell.2015. 03.007
Spence, C. (2016). Sound – the forgotten flavour sense, En B. Piqueras-Fiszman y C. Spence (Eds.), Fundamental Neuroscience Through to the Marketplace (pp. 81-105). Cambridge, Reino Unido: Elsevier.
Spence, C., Deroy, O. (2013). How automatic are crossmodal correspondences?. Consciousness and cognition. 22 (1): 245-260. Disponible en: http://dx.doi.org/10.1016/j.concog.2012.12.006
Spence, C., Ngo, M. K. (2012). Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages. Flavour. 1 (1): 12. Disponible en: http://dx.doi.org/10.11862044-7248-1-12
van Atteveldt, N., Formisano, E., Goebel, R., Blomert, L. (2004). Integration of letters and speech sounds in the human brain. Neuron. 43 (2): 271-282. Disponible en:http://dx.doi.org/10.1016/j.neuron.2004.06.025
Velasco, C., Salgado-Montejo, A., Elliot, A. J., Woods, A. T., Alvarado, J., Spence, C. (2016). The shapes associated with approach/avoidance words. Motivation and Emotion. 40 (5): 689-702. Disponible en: http://dx.doi.org/10.1007/s11031-016-9559-5
Velasco, C., Woods, A. T., Petit, O., Cheok, A. D., Spence, C. (2016). Crossmodal correspondences between taste and shape, and their implications for product packaging: a review. Food Quality and Preference. 52: 17-26. Disponible en: http://dx.doi.org/10.1016/j.foodqual.2016.03.005
Wang, Q., Spence, C. (2015). Assessing the effect of musical congruency on wine tasting in a live performance setting. i-Perception. 6 (3). Disponible en: http://dx.doi.org/10.11772041669515593027
Declaration of originality and transfer author's rights
The authors declare:
- The published data and reference materials have been duly identified with their respective credits and have been included in the bibliographic notes and citations that have been so identified and that should it be required, I have all releases and permissions from any copyrighted material.
- All material presented is free from any copyright and that I accept full legal responsibility for any legal claims relating to copyrighted intellectual property, fully exonerating from responsibility the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales.
- This work is unpublished and will not be sent to any other journal while waiting for the editorial decision of this journal. I declare that there is no conflict of interest in this manuscript.
- In case of publication of this article, all author´s rights are transferred to the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales, and so cannot be reproduced in any form without the express permission of it.
- By means of this document, if the article is accepted for publication by the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales, the Revista assumes the right to edit and publish the articles in national and international indices or data bases for academic and scientific use in paper, electronic, CD-ROM, internet form either of the complete text or any other known form known or to be known and non-commercial, respecting the rights of the authors.
Transfer of author rights
In case the article is approved for publication, the main author in representation of himself and his co-authors or the main author and his co-authors must cede the author rights of the corresponding article to the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales, except in the following cases:
The authors and co-authors will retain the right to revise, adapt, prepare derived works, oral presentations, and distribution to some colleagues of reprints of their own published work, if the corresponding credit is given to the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales. It is also permissible to publish the title of the work, summary, tables, and figures of the work in the corresponding web sites of the authors or their employers, also giving credit to the Revista.
If the work has been realized under contract, the author’s employer has the right to revise, adapt, prepare derivative works, reproduce, or distribute in hard copy the published work, in a secure manner and for the exclusive use of his employees.
If the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales were approached for permission by a third party for using, printing, or publishing specifically articles already published, the Revista must obtain the express permission of the author and co-authors of the work or of the employer except for use in classrooms, libraries, or reprinted in a collective work. The Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales reserves the possible use in its front cover of figures submitted with the manuscripts.
No other right, other than the author’s right, can be claimed by the Revista de la Academia Colombiana de Ciencias Exactas, Físicas y Naturales.