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Tradicionalmente, las teorías sociales han explicado el atractivo facial como una característica cultural aprendida a través de los procesos de socialización. Sin embargo, la Psicología Evolucionista ha propuesto que hay rasgos del atractivo físico que son universales y que han sido influenciados por la selección natural y sexual, ya que indican la calidad reproductiva y de salud de quien los posee. La investigación en torno a las características faciales y sus implicaciones sociales es amplia. Este texto tiene como objetivo resumir tales esfuerzos desde una perspectiva evolucionista y explorar sus implicaciones sociales. Además, se brinda una síntesis de la evolución facial, se examinan los mecanismos cerebrales implicados en la percepción del atractivo facial y se discuten las teorías de la Psicología Evolucionista sobre los rasgos que hacen a una persona atractiva y por qué. Por último, el texto concluye con una serie de predicciones sobre futuros estudios del atractivo facial y comparte una serie de bases de rostros que pueden ser utilizadas para la investigación y el desarrollo de tesis tanto de pregrado como de posgrado.
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